Rebranding isn’t just about changing how your company looks, it’s about changing how it's understood. In this founder’s guide, we explore the 7 key triggers that signal when it’s time to rebrand, from major pivots and funding rounds to international expansion and changing customer perception. Featuring real-world examples from brands like Lloyds Bank, Decathlon, Center Parcs, and Netflix, this article helps founders recognise whether a rebrand is a smart strategic move or an expensive distraction. If your startup is entering a new chapter, this guide will show you how to align your brand with your future.
