When Klara Emelson first approached us, she wasn’t looking to build just another luxury cosmetics line, she was looking to dismantle the clichés that often define them. Klara, a lifelong student of both dermatology and design, came to us with a vision: a brand that didn’t just look sophisticated but one that acted with intention, integrity, and clarity.

From the very first conversation, it was clear Artsy would be something different. The brand wouldn’t lead with hyperbole or hollow buzzwords. It would lead with proof, backed by science, standards and results.

Our challenge was to translate that ethos into a visual and verbal language that could live confidently across the feeds of a discerning global audience. We designed an identity rooted in restraint, minimal, but not sterile; elegant, but not aloof. A brand that evokes trust and grandeur.

The mantra, Beauty Redefined, emerged early in the process, a reflection of both Klara’s philosophy and the brand’s quiet refusal to play by industry norms. To redefine beauty meant honouring complexity, celebrating diversity, and holding every formula to the same standard of excellence as the design itself.

For Artsy, every touchpoint had to reflect the same meticulous care as the products. Standing out while standing for something deeper. The result is a brand experience that balances beauty with finesse and clear intention.

In an industry full of curiosity, Artsy chose substance. It’s not just a skincare line, it’s a new standard.