We worked with the founders of Fico d’India, a Spanish-Mexican couple inspired by the legendary origins of Tenochtitlan, a site where Mexico city stands and the legend of an eagle eating a snake while standing on an Opuntia cactus, was once spoken of by the wandering Aztec people.  The very symbol that led to the founding of Mexico City. Their café, set in Castilla-La Mancha, takes its name from this cactus, the Indian Fig, also widely known as the prickly pear, becoming a cross-cultural meeting point for a place where people can connect and share their stories over coffee.

Our brief was clear: to break away from the formulaic coffee shop aesthetic. We built the identity around spontaneous, doodle-like illustrations, zany, carefree drawings that celebrate friendship, coffee rituals, and small moments of joy. These are paired with a warm, vibrant colour palette and a loose, unpretentious wordmark, all grounded by the playful yet refined P22 Nudgewink Pro typeface.

The visual system is designed to be flexible and fun, including a dynamic sticker system that lets the brand evolve without losing cohesion. While the palette is broad, the brand remains largely triochromatic, symbolizing the three essential qualities of great coffee: flavour, aroma, and strength. This theme of "three" extends into tactile packaging details, where embossing, debossing and foiling create subtle shadows and textures, reinforcing the layered personality of Fico d’India, premium, playful, and proudly personal.