We partnered with Soap Cosmetics to craft a bold, science-meets-nature visual identity for the UK’s first mass-market skincare brand founded by cosmetic scientists. Our creative direction balances innovation with elegance, pairing clinical precision with expressive, natural elements.

The identity blends clean typography with vibrant colourwork to reflect high-quality skincare that’s both effective and approachable. Every design decision speaks to Soap’s ethos: confident, intelligent, and joyfully individual.