To position Xeno as a standout in the competitive fintech and private equity space, we immersed ourselves in the company's culture, engaging stakeholders at every level. Our goal: craft a brand strategy that communicates Xeno’s unique strengths while standing confidently alongside industry leaders.

We developed a modular identity system reflecting the adaptability of Xeno’s platform, where innovation makes investing seamless. At the heart of the brand, 'the arches' act as a metaphor for flexible, future-ready investing. We designed a custom wordmark inspired by the popular sans-serif typeface, with the negative space in the ‘X’ subtly echoing the brand’s flowing, structural language.

The supporting typeface, Tilting Gothic FB Wide, injects boldness and modernity, while the vibrant colour palette is engineered to bridge digital, marketing, and internal collaterals, mirroring the growth and innovation that Xeno enables.

Built for evolution, this identity system ensures consistency and flexibility as Xeno scales. We’re proud to have helped define a visual language that sets them apart, today and into the new age of investing.