We were tasked with shaping the visual identity for Explorer Tech, a Dutch cybernetics systems startup working at the frontier where biology meets engineering and where communication becomes the bridge between complexity and simplicity. Grounded in cybernetics and the science of communication and control, Explorer Tech is pioneering systems that translate complexity into clarity, drawing on a deep understanding of how both living and mechanical systems communicate, adapt, and evolve.

Our objective was to create a brand that projects trust, expertise, and visionary thinking. These qualities are essential for engaging both industry leaders and a new generation of scientists seeking inspiration and thought leadership.

At the core of the identity is a bespoke logomark: a geometric character that symbolises human ingenuity and scientific rigor. This is paired with Campton by René Bieder, chosen for its clarity and versatility across a wide range of applications and scales, ensuring the brand remains both functional and memorable.

We took an illustration-forward approach, developing a refined visual language grounded in the art and science of cybernetics, from mechanical-electrical communications to biological models that inspire algorithms. These abstract particle simulations not only reflect the brand’s technical depth but also move in favour of a more refined, abstract approach, helping Explorer Tech express its unique vision with confidence and clarity.