We partnered with Metric Edge to craft a limitless brand identity that reflects their role as pioneers in cutting-edge data capture technology. As a scalable platform that integrates seamlessly with coaching workflows, Metric Edge enables performance trend analysis, benchmarking, and tailored training programs with ease.

Our visual identity centres around an iconic infinity ‘M’ a symbol of the brand’s scalability and innovation. Retaining the equity of this mark, we paired it with a refined wordmark that unifies the wider identity. For the lead typeface, we developed a bespoke adaptation of Bai Jamjuree Semibold - precise, mechanical, and reflective of Metric Edge’s technical expertise.

Following in-depth workshops and competitor audits, we introduced a vibrant primary palette to capture the brand’s energy while ensuring high contrast and versatility across black and white environments.

The identity system embraces a modular, UI-inspired design approach that balances clarity with expressiveness. Built on a dynamic grid, the system allows for flexibility while gestural, data inspired patterns and illustrative motifs break the structure, signifying innovation beyond boundaries. The result is a brand experience that is bold, functional and balances innovation with performance.