We partnered with The Ink Factory to craft a bold, feel-good factor for a company redefining the landscape of the art & crafts supply chain with affordability, quirkiness, and charm. We set out to make the category fun again, shelving seriousness for something spirited and approachable. 

At the heart of the system is a clean, characterised by bold  holding shape. Complementing the logo is a set of expressive graphical forms and playful swirly lines by Giovani Cucciolla, which weaves in between the font “TitlingGothicFB” typeface to create rhythm and intrigue. The vibrant, zingy palette is another testament to its fun and youthful spirit. Grounded by timeless darks and lights cements the brand’s unpretentious energy.